Embracing Live Stream Video: A Virtual Conundrum

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Relationships develop between people. In their infancy they are cautious and experimental, but upon maturation they become trusting and reliable. Businesses are interested in hastening this process, as commerce is also an event occurring between people, and 2 parties that trust the goods or services of each other welcome a free exchange agreement. This transfer is not limited to the tangible but also encompasses idea- and knowledge-sharing within an organization, the ability to make quality decisions, and action-oriented collaboration. With the global expansion of organizations, the reality of remote teams, and an increasing desire among talent to operate on a flexible schedule, establishing functioning teams that flourish has become ever more challenging. Reframing the issue into a relationship and trust development challenge allows organizations to introduce live-streaming during remote video conferencing as a solution to maintaining a meeting community. Testing surveys from remote-meeting participants in a global organization collected streaming habits during meetings and their opinions surrounding the effect live-streaming can have on building trust, establishing engagement, deploying a high-performance team, technical challenges, and privacy considerations. The data were analyzed with a binomial logistic regression to establish predictive behavior and employee markers that can be used by industry to create training and education. The Likert 5-point scale results were also contrasted between the streaming usage and no streaming usage groups with an independent samples t test, with significant differences found between the 2 user groups when considering effectiveness on building trust, engaging team members, and ultimate team performance.
A dissertation submitted in partial fulfillment of the requirements for the degree Doctor of Business Administration
Business Administration, Technical Communication, Organizational Psychology